Dental school taught you teeth. Nobody taught you business.
DOC is a free online community and education platform for dentists and dental students who want their own practice, whether that means building a practice from the ground up or buying one that already exists.



DOC is for you if:
You've hit the associate ceiling and assumed your student debt made ownership impossible (it doesn't)
You're staring at a practice listing with no way to tell if the numbers are real
You want to build a dental practice from scratch and have never signed a commercial lease in your life
You're a dental student who wants a head start on the business side before graduation
You want real conversations with dentists who are actually pursuing ownership

Step-by-step training that walks you through building or buying a practice
Every lesson is short because you're busy and long because it needs to be, never the other way around. Each one is taught by an expert in that exact domain and ends with a deliverable: a checklist, a template, a number you now know how to find. Watch a lesson between patients. Walk away with something real.
The shared core every future owner needs. By the end, you'll read a P&L without sweating it, know which entity structure fits your situation, understand how SBA lending actually works, and have your advisory team vetted before your first bank meeting.
For the dentist building a practice from the ground up. By the end, you'll know how to pick the right site, avoid contractors who've never built out a dental bay, and open your doors on schedule.
For the dentist buying a practice that already runs. By the end, you'll know how to spot a real deal, audit broker numbers, close clean, and retain the team and patients through your first 90 days.
Our Paid Membership unlocks both the Startup and Acquisition tracks, so you get full access to the complete playbook without having to choose upfront.
The education and network you need to own a practice
Membership gets you into the community and access to the fundamentals course for free. When you're ready to build or buy, in-depth training is available too.
Free membership
- Access to a verified network of dentists and dental students
- Live AMAs (ask-me-anything sessions) with experts
- Ongoing peer discussions
- 12-module Foundations course
Paid Membership
- Full dental startup & acquisition courses
- Advanced resources and guides
- One membership, both tracks
Get advice from other dentists who are starting their own practice
Every member is a verified dental professional with a real name, a real profile, and a real goal of opening their own dental practice. Ask the question you'd be embarrassed to ask in that giant Facebook group, or compare notes with someone six months ahead of you on the same path.

Taught by people who do this for a living
Thirteen founding faculty built this curriculum with us. Dental practice acquisition advisors, dental CPAs, attorneys, demographics analysts, marketing operators, insurance and credentialing experts. Each one teaches only the thing they're verifiably great at.
You have enough places to get bad advice.
Most practice ownership resources put profits, algorithms, or sponsors ahead of real answers. DOC is built differently.

Built by an operator, not a content brand.
Justin has spent over a decade inside dental operations, managing 30+ locations for dental groups across the US, including leading a 23-practice DSO across five states. For the past several years he has focused on helping independent practices compete, build, and grow on their own terms.
He built DOC because dentists chasing ownership deserved education nobody paid to put in front of them. Sponsors fund the platform. They don't write a word of it.
Here's where we are.
Recording
189 lessons, all getting made right now.
Doors open
Foundations free to every dentist.
The path to ownership
Cohorts, community, and 1,000 dentists on the path to ownership.
Get on the list and be first in when we launch. Foundations is free, and so is finally understanding what your CPA is talking about.
We'll email you when DOC launches.
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